Vladan has been an integral part of the Hamptons and Palm Beach lifestyle for nearly a decade. Yet, his true distinction lies in the fact that he remains one of the most gifted architects of his generation, a talent often overlooked. Earning his Master of Architecture in 2008, his visionary approach to design and innate flair for crafting extraordinary experiences propelled him directly into PhD studies. His boundless curiosity and adventurous spirit led him to immerse himself in vibrant social circles, teeming with fascinating individuals and unparalleled lifestyles. This rich tapestry of experiences refined his discerning taste across a broad spectrum of fine arts and aesthetics.
With years of experience, Vladan has mastered the art of blending lifestyle, branding, and the visual arts into a cohesive narrative. His portfolio spans from the creation of unforgettable environments to transforming interiors into deeply immersive and meaningful spaces. Vladan’s exceptional ability to navigate complex design challenges allows him to assemble teams that meet the most extravagant and specific briefs, resulting in endeavors that speak to both creativity and precision.
Having faced and overcome numerous challenges in the intersection of design, art, and branding, Vladan’s resilience has become a cornerstone of his approach. Whether he’s reimagining an interior or curating a high-profile event, his work is defined by a distinct originality and emotional depth, fused with a signature style that resonates with the essence of luxury and individuality. Each project bears his hallmark—an innovative fusion of art, lifestyle, and branding that is both visually captivating and unmistakably unique.
Jelena Atanacković Jeličić is a professor, architect, and design consultant whose work integrates art, nature, architecture, and science. With over two decades of experience, she creates spatial narratives where form, materiality, and light converge, shaping environments that are both functional and poetic. Her approach is deeply interdisciplinary, merging cultural storytelling with innovative design solutions.
Graduating at the top of her class in 2001, she earned an MSc and PhD in architecture before advancing to full professorship in 2017. A dedicated mentor and researcher, she has guided numerous PhD candidates, earning recognition for her contributions to architectural education. She has held key leadership roles, including Chair of Architectural and Urban Design (2011–2018) and Head of the Department (2018–2024), as well as serving as a Member of the City Council of Novi Sad in charge of urban planning and the environment (2008–2012).
Beyond academia, Jelena’s work extends into award-winning design competitions, curatorial projects, and creative consultancy. Since 2021, Jelena has dedicated her work to bridging the realms of art, architecture, and science, developing innovative interior and architectural solutions that not only refine spatial experiences but also evoke profound artistic and conceptual dialogues.
As a pioneer in redefining architecture as a form of personal branding, Jelena explores how curating both domestic and public spaces can transform design into a powerful extension of individual identity and expression.
Notable works:
Đurić, I.; Medić, S.; Ecet, D.; Grgić, S.; Atanacković Jeličić, J. Enhancing Public Space Experiences: Evaluating Perception of Digital and Digitized Sculptures in Augmented Reality. Appl. Sci. 2025, 15, 870. https://doi.org/10.3390/app15020870
Medaković, J.; Atanacković Jeličić, J.; Ecet, D.; Nedučin, D.; Krklješ, M. The Interplay between Spatial Layout and Visitor Paths in Modern Museum Architecture. Buildings 2024, 14, 2147. https://doi.org/10.3390/buildings14072147
Medić, S.; Atanacković Jeličić, J.; Rapaić, M. Advancing Social and Economic Sustainability in Urban Areas: A Methodology for Determining Architectural Programs of Shopping Centers. Sustainability 2024, 16, 3264. https://doi.org/10.3390/su16083264
Atanacković Jeličić, J.; Rapaić, M.R.; Maraš, I.; Tot, E.; Ecet, D. Can Technology Reinforce Cogency of the Architectural Argument: Trial and Error Approach. Buildings 2023, 13, 1866. https://doi.org/10.3390/buildings13071866
Atanacković Jeličić, J.; Rapaić, M.; Kapetina, M.; Medić, S.; Ecet, D.
Urban planning method for fostering social sustainability: Can bottom-up and top-down meet?,Results in Engineering, Volume 12,2021,100284,ISSN 2590-1230,
https://doi.org/10.1016/j.rineng.2021.100284.
Ecet, D.; Atanacković Jeličić, J.; Rapaić, M.; Pejić, S. School buildings layout: Enhancing resilience to targeted violence utilizing cellular automata (CA). International Journal of Architectural Computing. 2024;23(1):209-238. doi:10.1177/14780771241279349
Dejan Ecet is an architect, computation designer, and Associate Professor at the Faculty of Technical Sciences, University of Novi Sad. His work focuses on applying advanced technologies and algorithmic thinking in architectural design.
After several years of working in private practice and participating in numerous architectural projects and competitions, he pursued doctoral studies to further explore the relationship between architecture and digital tools. His PhD research focused on the application of optimization algorithms in architectural design.
As a computation designer, he develops design methods that integrate programming, data analysis, and generative design. His academic and professional approach is grounded in the belief that technology is not just a tool, but a source of creative and meaningful architectural solutions.
He is the author and co-author of several scientific and professional publications, with a particular interest in contemporary approaches to architectural education and practice.
Dr. Igor Maraš is an architect, educator, and researcher with a sharp focus on the way people experience space. With a PhD in architecture and over two decades of experience, he brings a deep understanding of spatial design that bridges urban planning, architecture, and interiors.
He’s a full professor at the University of Novi Sad, where he leads courses in architectural design, spatial theory, and form studies. His academic work centers on urban transformation, transitional spaces, and the relationship between built environments and human behavior.
Igor has worked on a range of public and private projects, including the award-winning Central Building of the University of Novi Sad—featured internationally at the NOW/SADA exhibition. He’s contributed to major conferences, led research teams, and helped shape new generations of designers through innovative teaching.
At the core of his approach is a belief that good design isn’t just about aesthetics—it’s about clarity, purpose, and how space feels and functions. Whether working on large-scale architecture or spatial concepts for branding and interiors, Igor brings strategic thinking, strong design instincts, and a collaborative mindset to every project.
Stanislav Grgić is an architect and 3D artist whose work bridges the gap between design, technology, and immersive storytelling. Born in Sarajevo in 1980, he earned his master’s degree in architecture from the Faculty of Technical Sciences, University of Novi Sad, in 2004. His career began in both academia and practice, shaping physical spaces while exploring the deeper artistic potential of architecture.
With a passion for blending form and innovation, he transitioned into architectural visualization, where digital tools became his new medium. Since 2022, he has been pushing the boundaries of virtual design, using Unreal Engine, Reality Capture, and Twinmotion to transform concepts into striking visual experiences. By integrating AI, 3D scanning, and real-time rendering, he crafts digital worlds that merge the tangible with the imagined.
Stanislav’s work is a fusion of art and technology—where light, space, and emotion are sculpted not only in reality but in the limitless realm of the virtual.
Discover more about his work by visiting his official website, www.stanislavgrgic.com
Goran Segedinac is a marketing strategist and university professor who explores how space can be used to communicate meaning, identity, and emotion. With a PhD in architecture and a multidisciplinary background in branding, consulting and literature, Goran brings a narrative-driven and strategically grounded perspective to spatial design. At 5-0-5, he helps transform interiors into immersive brand experiences - spaces that not only function but speak.
He believes that every environment - whether personal or professional- has the potential to deliver a powerful brand experience when approached with clarity, intention, and emotional depth. This belief has shaped his work across industries including real estate, hospitality, fintech, and culture, as well as his contributions to branding in the rapidly evolving digital art space. As a passionate collector and active participant in the Web3 ecosystem, Goran has helped numerous artists define, refine, and communicate their unique brand identities in a saturated digital landscape.
He regularly speaks at international conferences about the intersection of design, technology, and storytelling - advocating for the use of new tools like blockchain, NFTs, and participatory platforms to foster more meaningful engagement. Whether consulting clients, shaping spatial narratives, or mentoring students, Goran is committed to turning abstract values into concrete experiences that resonate and endure.